L’Eden

Agency | Bompas & Parr Client | Perrier Jouet

A bioengineered utopia, L’Eden was a garden of the Future designed for champagne brand Perrier Jouet. The responsive plants acted as biocomputers that sensed and engaged with the visitors.

Inspired by the band’s own history and link with art and beautiful greenhouses where their iconic anemones grow, the experience was a utopian garden of engineered delight.

Plants were enhanced with sensors and movement mechanisms, resulting in kinetic, responsive, biocomputers.

Ivy would part to let guests enter, the green walls would sense your presence and embrace you, the trees would see your movements and respond by waving their branches.