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Ioana Iliesiu

Experience Architect

Having trained as an architect, Ioana describes herself as an ‘emotional engineer’, mixing her spatial design ability, narrative design, MR (mixed reality) and multi-sensory design.

Her uncontainable imagination, mixed with her inimitable style, has enabled her to craft some of the most groundbreaking, eye-catching and spine-tingling experiences you’ll find in retail today. After studying at the AA (Architectural Association School of Architecture) and a stint at Bompas & Parr, Ioana took her role at YourStudio and now leads projects creatively in sectors from food to beauty to fashion.

Ioana has worked with a range of clients including Disney, Kiehl’s, Moët & Chandon, Pandora and Westfield.

Aside from her creative output, Ioana actively invests in the community in teaching, mentoring and counselling roles she undertakes in her spare time.

She has spoken at conferences and universities about the future of design and architecture.

ioana.iliesiu@gmail.com