Paradise Now

Agency | Bompas & Parr Client | Grosvenor Group

A multi-sensory urban spa that established London Victoria’s Eccleston Yards as a wellness innovation. Visiting the space for a mere 10 minutes was meant to inject you with a. sense of refreshment and happiness. Guests took their shoes off and stepped onto the Haptic Dunes, dunes of pebbles infused with vitamin powders which would be absorbed through the soles of your feet. The centre of the structure featured a mist geyser with atomised superfood nutrients, like açai berry and hydrolysed collagen and vitamin C.

The entire modular structure is Pepto Bismol pink, a colour that was scientifically proven to relax your eye nerves - so much so that it was used to decorate American prison walls.

Guests were able to meditate to the integrated soundscape, top up their vitamin D in front of the Perpetual Sunset light installation, take part in yoga sessions on the Haptic Dunes, and enjoy a water tasting at the Aqua bar.