LVMH Mini Maison

Agency | YourStudio

A proposal for the future of memberships, the LVMH Mini Maison is a physical, digitally-enhanced sculptural object that acts as a tabletop portal into the LVMH brand.

Subscribers would use an app to create a profile which would delve into their interests in four luxury sectors - drink, fashion, beauty and art and culture. They would subsequently receive the Mini Maison, which would be pre-loaded with intuitive software tailored to the receiver.

Like a luxury version of a home assistant, the Mini Maison would get to know you, announce new product launches, host tastings for you and your friends after buying and ordering your drinks, or act as a personal shopper by learning your tastes and shopping habits.

The Mini Maison also acts as a sculptural backdrop for Augmented Reality experiences, be they fashion shows, virtual events or art exhibitions.