Mixed Reality Dreamscapes
A seductive, digitally enhanced brand of experience design based in multi-sensory storytelling
Ioana Iliesiu
Experience Architect
Having trained as an architect, Ioana describes herself as an ‘emotional engineer’, mixing her spatial design ability, narrative design, MR (mixed reality) and multi-sensory design.
She has worked for the past six years with world-leading agencies for a varied pool of brands, from luxury retail to cultural institutions. She currently leads on projects creatively in sectors from food to beauty to fashion for London-based experience agency YourStudio.
Aside from her creative output, Ioana actively invests in the community in teaching, mentoring and counselling roles she undertakes in her spare time.
She has spoken at conferences and universities about the future of design and architecture.
“Her uncontainable imagination, mixed with her inimitable style, has enabled her to craft some of the most groundbreaking, eye-catching and spine-tingling experiences you’ll find in retail today.”
Howard Sullivan, director at YourStudio
Featured Projects
LVMH Mini Maison
Agency | YourStudio
A proposal for the future of memberships, the LVMH Mini Maison is a physical, digitally-enhanced home assistant and sculptural object that acts as a tabletop portal into the LVMH brand.
Razer Flagship
Agency | YourStudio Client | Razer
The London Razer flagship is a space that immediately transports you into gameplay. Iconic and monolithic, the space shifts from a temple of gaming knowledge exhibition to a third space and community for gamers.
Hilton Agora
Agency | Bompas & Parr Client | Hilton
The anti-meeting room, a space that responds and counterbalances endless meetings where everyone tends to zone out. The Agora Meeting room is a space that is designed to generate creativity. After consulting with behavioural psychologists, each design aspect was chosen to push for the creativity of those using the space at Hilton Bankside.